Exxon Valdez. 1989. The nation’s worst oil disaster. Polluted Prince William Sound. The ooze clung to the water, the beaches…and the wildlife. What could get the oily goo off delicate birds and the like? Enter Proctor and Gamble and Dawn Dishwashing Liquid. The stories shot around the world. P & G’s grease cutting agent used by households in the kitchen can be used in natural disasters and become the poster child for coming to the rescue when ‘oil’ breaks out. P & G used the images of gloved hands cleaning off birds with Dawn in its marketing and no doubt contributed to the brand’s longtime success.
B-P leak Gulf Of Mexico 2010. Now the nation’s worst oil disaster. Dawn rises to the occasion again. P&G is sending gallons and gallons of the stuff to the gulf states in preparation for another battle as the goo-cutting hero.
That is all.
